Connect with us

Home

McDonald’s’ Partnership With Travis Scott Could Be A Way Of Drawing Attention Away From Racial Injustice Lawsuits

Published

on

Travis Scott
McDonald’s/YouTube

McDonald’s partnerships with rappers Travis Scott and J Balvin could be a smokescreen to draw away attention from racial discrimination lawsuits. The partnerships also prove how the fast-food chain continues to target people of color with unhealthy meal choices.

The Travis Scott McDonald partnership has been a huge success. It has significantly increased sales, boosted stock prices, and coverage in both mainstream media and social media. Franchises have even reported a shortage of menu items included in the Scott signature combo (a quarter pounder with accompaniments of fries, bacon, barbecue sauce, and a Sprite bottle.

On October 5, McDonald’s announced a partnership with the Hispanic music sensation J Balvin.

According to a report on Vice, these partnerships could be a ploy to draw away attention from two racial injustice lawsuits the fast-food mogul is facing. One of the lawsuits was filed in January by two former black executives at the company who claim that McDonald’s not only “conducted a ruthless purge” on black executives but also promoted a “hostile and abusive work environment” black executives and franchise owners.

Also Read:   Top 10 Rappers in Their 20s in 2020

In 2014, the number of black employees in the top position was 42. By 2019, the number had dropped to seven.

Another suit filed by a group of 52 African American franchise owners accuses the company of “systematic and covert racial discrimination.” The complainants accuse the company of forcing them to open restaurants in high-crime, low-income areas. They also claim to have been provided with less financial support and subjected to stricter internal reviews than white franchise owners.

McDonald’s should be in the doghouse when it comes to African Americans right now. This Travis Scott juggernaut has been so successful at obfuscating other McDonald’ s-related news items,” said Chin Jou, a history professor at the University of Sydney.

Also Read:   Top 10 Rappers in Their 20s in 2020

The partnerships with influential black and Hispanic artists are also a play to bring in more people of color to McDonald’s. In 2019, the University of Connecticut published a study that revealed that fast-food restaurants, including McDonald’s, spend a sizeable amount of money pushing ads to Hispanic and black kids. Health experts condemn the practice as fast foods contribute to obesity in kids. CDC data shows that only 14% of white kids are obese compared to 22% and 26% in black and Hispanic kids, respectively.

There’s no question that this is an attempt to try to shore up brand recognition and brand loyalty for McDonald’s on the part of consumers of color. [McDonald’s] knows that that market spends a lot of money on fast food, that that market is consuming fast food regularly and for multiple meals. They know where their restaurants are; they also know who has grown up eating McDonald’s,” said Marcia Chatelain, a history professor at Georgetown University.

Also Read:   Top 10 Rappers in Their 20s in 2020

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Home

Offset Disses Wiz Khalifa Due To Shady Cardi B Tweet

Published

on

Offset Disses Wiz Khalifa Due To Shady Cardi B Tweet

Wiz Khalifa  entertained a tweet that seemed to pit Cardi B against Nicki Minaj. The tweet read,

Cardi winning a Grammy when Nicki Minaj didn’t is the biggest proof that they don’t know a shit about music.”

to which he responded,

Most self made artists have this problem.”

Wiz who may just have been trying to offer the opinion of self-made artists not being able to easily win the Grammys is now being seen as an enemy as he was seen to side with the tweet that shaded Cardi. It was quite unclear why Wiz Khalifa seemed to side with that particular tweet yet he’s generally an unproblematic character in the rap game.

Also Read:   Top 10 Rappers in Their 20s in 2020

His response resulted in Cardi B firing back and Wiz Khalifa spent the next few minutes answering to Cardi B and the Bardigang. Offset even ended up getting involved and dissed the “Black and Yellow” hit-maker. 

Cardi B posted a screenshot of Wiz Khalifa in her DMs encouraging her and offering her advice back in 2016 and tweeted ,

 “This was Nikkas in my dms in 2016! They really support you when you grinding at the bottom then it’s a different story when you make it!”

Wiz Khalifa then responded to Cardi saying, “I still support u. Nothing’s changed. Your self made in my book as well.”

Offset then tweeted,” Niggas be hoes!!!! Smh.” He did not specify that the tweet was aimed at Wiz Khalifa but the tweet’s timing lines up with the timing of Cardi’s tweet.

Also Read:   Top 10 Rappers in Their 20s in 2020

Do you think this may turn into a feud or it will just blow over? Share your thoughts with us, we’d love to hear from you!

Continue Reading

Home

Lil Baby Seemingly Clutches Gun In New Picture With Bun B

Published

on

Lil Baby
Getty

Lil Baby seems to be taking extra security precautions. A new photo posted by Houston rap legend Bun B seems to be sparking some talk. The photo which is on Bun B’s Instagram,is of Bun M standing together with Lil Baby whose right hand is in his hoodie’s pocket. Lil Baby fans were quick to notice that he seems to be holding a pistol in the hand that’s in his hoodie’s pocket. 

With the shooting incidents in the hip-hop community increasing, it may not be a bad idea to walk with just a little extra protection. Some of these shooting incidents include shooting of Boosie Badazz and in worst cases death such as King Von and Mo3. It’s sad to see him walk around strapped just for protection regardless of him having security detail.

Also Read:   Top 10 Rappers in Their 20s in 2020

Lil Baby is, however, celebrating multiple Grammy nominations such as the Best Rap category and category for the Best Rap Performance.  His team at Quality Control, however, felt that he needed to earn more nominations.

Continue Reading

Home

Lauren London Gets Nipsey Hussle’s Love Note Inked

Published

on

Lauren London & Nipsey Hussle
Lauren London & Nipsey Hussle/ Getty

In a few months, it will be the two-year anniversary since Nipsey Hussle was shot dead outside his Marathon Clothing store in Los Angeles. In honor of Nipsey’s memory on top of the lifelike portrait of the rapper, she added a tattoo of Nipsey Hussle’s love note.

The 33-year-old rapper was on a meteoric rise in the rap and community activist industry before his tragic passing. He was known as a positive force in the rap game and was known as a leader among his peers. 

His longtime partner and mother to his children, Lauren London, got a lifelike portrait of him on her forearm following his murder. She then took to Instagram to share a picture of the ink with the caption, “Real Love Never Dies. When you see me, you will always see him #LoveYouHussle #TMC.”

Lauren London’s new ink pays tribute to the love of her life copying a simple yet sweet love note that he reportedly wrote to her which she shared on her Instagram. The tattoo reads, “2 Lauren, You my heart. Love you more!!!-Eremias.”

Also Read:   Top 10 Rappers in Their 20s in 2020

Nipsey’s murder trial is still looming and we can only hope for justice will be served for Nipsey.

Continue Reading

Entertainment

B.Simone Announces Joining OnlyFans With An Underwear Photo

Published

on

B. Simone/Instagram
B. Simone/Instagram

B.Simone is the latest celebrity to join the fast-growing adult site adding to the long line of celebrities that are milking dollars from the site. Some of these celebrities include Chris Brown , Amber Rose, Bella Thorne and Tyga.

B.Simone made the announced on her Instagram by sharing a black and white photo of herself dressed only in underwear and texts covering her breasts.

On the photo, she wrote “I made an OnlyFans,” followed by a red heart emoji “Fuck It.” Her followers were then to access her OnlyFans account that she had linked to her story by swiping up. The music cum comedian is still to specify what content she’ll be putting out on her OnlyFans page.

Also Read:   Top 10 Rappers in Their 20s in 2020
B. Simone/Instagram
B. Simone/Instagram

In case you don’t know who B. Simone is, she is an American singer, actress and social media personality. The 30-year old was born in Dallas, Texas and is known for her appearance on MTV’s ‘Wild n Out.’ She has also amassed over 5 million followers on her Instagram account.

Earlier this year, B.Simone had faced some backlash after she was accused of plagiarizing bloggers to create her manifestation book. Following these allegations, Simone took to Instagram to explain in a 3-minute video  that she accepts full responsibility and that she had in fact reached out to all the creators that her team stole work from.

Regardless of her apologizing, people have not yet let the scandal go and had a lot to say about her joining OnlyFans. Some took to Twitter to voice their thoughts with some taking a rather sarcastic tone. Check out a few below.

Also Read:   Top 10 Rappers in Their 20s in 2020

“B. Simone made an OnlyFans? Lmaoooooooooo the jokes write themselves”@KB6Champion

“B. Simone was a “manifest queen” now she has an only fans! (laughing emojis) I guess the book wasn’t selling”@illest_mix

Continue Reading

Home

Best Deals Black Friday and Cyber Monday Deals

Published

on

Black Friday

Black Friday is here! Although Coronavirus ruined the year for many businesses, including the retail markets, online buying and selling has grown tremendously. 

This Thanksgiving will feel different however, as most of the stores including Walmart will remain closed until 5 in the morning. 

Black Friday and cyber Monday deals for many stores will be done online, through their e-commerce websites as well and stores will also increase their selling days.

 According to reports, discounts will be higher this year, compared to other years probably due to the pandemic. Here are some suggestions you should look out for.

Ssense

Ssense is giving a discount of up to 50% on their designer and luxury streetwear. Designs from Alexandra Wang and Thom Broan, will be among the apparels on sale.

Also Read:   Top 10 Rappers in Their 20s in 2020

They just went live and as their sale was so much anticipated, you need to hurry and buy before you miss it. Click here to visit their site.

Diesel 

According to a live Diesel conducted, it is offering 40% off on a few deals and 20% on nearly every other product. Their sales vary from designer jackets to shoes and so much more.

 You can go to their physical stores or shop online through their e-commerce website at diesel.com

Remember to use CYBERWEEK20 as your promo code in order for the savings to apply. 

Online shoppers will get free shipping and returns so hurry while stocks last. Good luck! 

Also Read:   Top 10 Rappers in Their 20s in 2020

Levi’s 

They announced their discounts live, just recently. So if you love Levi’s, you don’t have to wait for the week of Thanksgiving to buy anything from them.

All you need to do is use a BLUESTREAK as your promo code to get the 40% discount they are offering. Their offers last until 1st December. Happy bargain!

Adidas 

If you are looking for gift ideas for your family and friends this Thanksgiving, then hurry to the Adidas store and buy, as they are offering 50% off on most of the deals. 

From pants to sneakers and so much more everyone including kids are guaranteed satisfaction. 

Also Read:   Top 10 Rappers in Their 20s in 2020

From 29th November to 2nd December,  you can decorate your closet with the Adidas brand logo on jerseys, sweatshirts, Polo, pants and so much more. Have fun shopping!

Don’t forget to use the promo code BRINGJOY.

MR. PORTER 

Normally MR PORTER did not do black Friday sales but in this year’s Black Friday and cyber Monday, expect discounts of up to 30% off, on designer footwear and apparel (including Balenciaga and Off-white). 

Get your man, son or friend something special this Thanksgiving from Mr Porter. Hurry while stocks last!

We hope you have fun shopping for Thanksgiving, and we sure do wish you a good bargain!

Continue Reading

Trending