After Supreme became a subsidiary of VF Corp, there has been a heated debate online on whether the deal was a hit or a miss for the brand.
James Jebbia, the founder of the Supreme brand, said in a statement that Supreme is very proud to have joined the corporation as it houses companies they worked with before like Vans, Timberland and others.
People have mixed reactions on whether the brand made a good or bad decision. Here are a few sentiments.
@Ericwhiteback is a page on Instagram that is strictly dedicated to Supreme content. The page recently posted a picture of a headstone inscribed with the words Supreme and years 1997-2020.
The caption gave a lengthy explanation why the owner of the page thinks Supreme’s deal with VF Corporation was a big mistake for the company .
He wrote that a lot of bad decisions got the company there in the first place and that he will drop the title ‘the Supreme Guy‘ but will still post stuff about Supreme.
A Supreme graphic designer says the deal is great as the Supreme streetwear brand can navigate and mingle with the corporate world, giving them an even wider experience.
Susan Scafidi, FFLI founder, thinks that the two companies will benefit from the deal greatly.
She highlights that they are familiar with each other’s cultures and that they have previously had a great history of successful collaborations.
Susan feels Supreme is aware of the negative effects of the deal and that they are quite prepared to fight against any downfall they may face.
Giving an example of the Birkin bags waiting list, she advices Supreme to follow suit and make some products scanty while expanding on other designs.
Supreme has worked with other companies like Louis Vuitton, but this is different for them. Jebbia sold 100% of the brand to VF and although the corporation says he will still have control, fans like Eric are not convinced.
There are many unanswered questions like whether production will increase, if the prices will be affected among others.
Augie Galan, an original designer of the brand, reminisces working on their first collaboration with the VF subsidiary The North face.
Augie says the decision to sell was a wise one for Supreme, since VF Corp has a remarkable reputation when it comes to working with other companies.
Galan added saying that the corporation allows their subsidiaries to work independently making their deals practicable.
Taking Vans as an illustration, the company sold to VF for 396 million USD, and grew its revenue from 750-1.7 billion US dollars in less than 7 years.
In the process, Vans originality was maintained and VF Corp only worked on the marketing strategy of the product. They discovered a target audience for the collection and made great sales because of it.
If they work with Supreme using the same strategy, they will definitely hit their 8% to10% sale increase target.
In summary, what one can collect from the suggestions and comments gathered, is that with a great strategy, affordability and a target audience, the streetwear brand can maintain or higher its sales.
As we wait to see what the deal means for Supreme, VF Corp and their fans, talk to us and let us know
how you think Supreme will end up. We love hearing from you.